1. Introduction
This Privacy Policy describes how BFP Digital Analytics LTDA ("BFP Digital Analytics", "we", "us", "our") collects, uses and protects information when you use our website and our analytics services.
2. Scope of this policy
Our services are designed for advertisers and media buyers who connect their advertising accounts (for example, Meta Ads, Google Ads, TikTok Ads) to our platform for performance analysis and reporting.
3. Information we collect
We may collect the following categories of information:
- Account information: such as your name, email address and organization when you create an account or contact us.
- Advertising performance data: metrics retrieved via advertising APIs, including impressions, clicks, conversions, costs and billing information related to your campaigns.
- Technical information: such as IP address, browser type, device information and usage logs to maintain security and improve our services.
4. Use of information
We use the collected information to:
- Provide, operate and maintain our analytics platform.
- Generate reports and dashboards for advertisers.
- Respond to support requests and improve user experience.
- Comply with legal obligations and platform policies.
5. Data from TikTok and other advertising platforms
When you connect your TikTok Ads account (or other ad platform accounts) to BFP Digital Analytics, we access performance and billing metrics through the official APIs. Access is limited to the scope you grant and can be revoked at any time in the respective platform settings.
We do not sell, rent or trade TikTok user data or personal data obtained from any advertising platform. Data is used exclusively to provide aggregated reports and analytics to you as the advertiser.
6. Legal basis
Where applicable, we process your data based on legitimate interests in providing analytics services, performance of a contract with you, and compliance with legal obligations.
7. Data retention
We retain data for as long as necessary to provide our services and to comply with applicable laws. Upon termination of your account, we may retain certain information for backup, audit or legal purposes, after which it will be securely deleted or anonymized.
8. Data security
We implement technical and organizational measures to protect data against unauthorized access, loss, alteration or disclosure. While no system can be fully secure, we work continuously to maintain a high security standard.
9. Your rights
Depending on your location, you may have rights such as access, correction, deletion or restriction of your personal data. To exercise these rights, please contact us using the details below.
10. International transfers
BFP Digital Analytics is based in Brazil. Data may be stored or processed in other countries, always in accordance with applicable data protection laws.
11. Contact
If you have questions about this Privacy Policy or our data practices, please contact:
Email: contact@bfpdigitalanalytics.online
12. Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page with the date of the last update.